Integrated Marketing Strategy – Maximising your ROI

In an ideal world reviewing your marketing approach and measuring ROI would be an ongoing process as part of your BAU.

As great as that sounds we don’t live in an ideal world so now more than ever it’s important to assess your position in the current landscape and explore how you can adapt your marketing strategy to further it.

Join us for this online workshop, led by an experienced CMO, to be guided through the development of a strategic marketing plan that can adapt and react to any business challenge.

We’ll share methodology and give practical guidance to implement and execute a best practice integrated marketing strategy. Following the workshop, we’ll provide you with a folder of free tools and resources you can use to grow your brand and drive demand.

There several key channels that bring together an integrated marketing strategy, we’ll show you how to track the performance of these channels and maximise ROI, we’ll look at which marketing tools are best placed to support your strategy.

Benefits:

Upon completion of this workshop, you’ll be able to

1) Audit your existing strategy and identify areas of improvement across the key channels

• Search engine optimisation (SEO)
• Website content and copy
• Email marketing
• Social Media
• Brand Identity
• Public Relations
• Events
• Partnerships
• CRM and Data
• Account Based Marketing (ABM)

2) Build an integrated marketing strategy that aligns to business objectives

3) Understand the impact of customer experience and aligning communications to the customer journey

4) Identify the best tools, tracking and techniques for measuring and benchmarking your business

What’s covered?

1) Key trends marketing trend

2) Assessing the current status of your marketing – getting a benchmark to understand your organisation’s levels of ability

3)Developing a class-leading marketing strategy

4) Marketing channels:

• Website
• Social Media
• Email Marketing
• Public Relations
• Case Studies
• Automation
• Data and CRM
• Tracking and Analytics
• Events
• Branding
• SEO

Process:

1) Frameworks for planning an integrated marketing strategy

2) Resources to help you plan

3) Situation, market and competitor analysis

4) Setting objectives, KPI’s and to refine the marketing mix

5) Tracking ROI

Resources:

Supporting tools and templates will be provided post-event to help you make the most of your marketing.